When a brand means different things to different people, execution becomes inconsistent and decisions turn into debates. Focus drifts away from the consumer, teams work against each other, and the brand isn’t becoming what the business knows it should be. ALIGN exists to fix that.

When ALIGN is needed

This is for you if:

  • The brand feels unclear or diluted as the business grows

  • Teams are doing good work but pulling in different directions

  • Decisions take too long because nothing feels agreed

  • You want alignment without internal politics

What you’ll have at the end:

  • A shared definition of what the brand stands for

  • Clear agreement on who the brand is for

  • Boundaries that guide decisions and creative work

  • Confidence about what needs fixing and what does not

How it works:

  • A small number of focused working sessions

  • The right people in the room

  • Structured discussion, clear decisions

  • A simple shared reference for the business

Timing:

  • Typically 2–4 weeks

  • Designed to fit around day jobs

  • Senior input at the right moments

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